Those interested in the works of great artists usually purchase exhibition catalogues, or else visit museums or special exhibitions, where they often find themselves trying to make their way through halls packed with other art lovers. People constantly try to grab a good spot in front of the barrier in order to get at least one good look at a fine work of art. After that, it’s back through the crowd to the next painting. In other words, exhibitions generally don’t offer the time and space needed to give detailed consideration to a work of art.
Projektil produced “Viva Frida Kahlo – Immersive Experience” for the newly opened MAAG Light Hall. Full of accessible symbolism and colourful exotic plants and animals, as well as a series of powerful self-portraits, the expressive artist’s creations and her life are at the heart of this immersive exhibition, presented using high-performance video projection and light and acoustic effects. The 360° projection makes visitors feel as if they have been transported right into Kahlo’s paintings.
As the first immersive show about Frida Kahlo outside of Mexico, "Viva Frida Kahlo" made its world premiere at Lichthalle MAAG, showcasing the power and beauty of Kahlo's art to a new audience.
In the city of Lausanne, art enthusiasts were treated to an extraordinary journey into the captivating world of Frida Kahlo through the show 'Viva Frida Kahlo.' Walking through the immersive gallery, guests were enveloped by larger-than-life reproductions of Frida's most renowned paintings.
VIAGE – Digital Art Theatre
Brussels, known for its thriving art scene and historical significance, provided the perfect backdrop for this immersive journey through Frida Kahlo's life and work. Set within a newly opened digital art theatre, the exhibition masterfully combined cutting-edge technology and artistic craftsmanship, transporting attendees into Frida's life.
As "Viva Frida Kahlo" concluded its remarkable run in Munich, it left behind a lasting impact on the visitors.
The Viva Frida Kahlo Show in Hamburg influenced all positively who experienced it, igniting a renewed interest in the life and art of this extraordinary woman.
Vienna's embrace of 'Viva Frida Kahlo' transforms the heart of classical art, infusing it with the vibrant spirit of Kahlo's unapologetic individualism.